PACHA Illustration labels and packaging project realized for a Patagonian craft beer brand (San Martín de los Andes, Argentina).
Main concept: Pachamama goddess representation (Mother Earth) through the digital art field.
Implementing the proper color of nature (green palette) and using overlaid leaves, a female shape appears. I played with the composition, taking the label size into consideration. The illustration is really completed by joining the packages, but It also works individually.
© Pacha, craft beer.
