Branding project carried out for “The Burger”, a chain restaurant located in some Aragonese Pyrenees snow resorts (Spain).
Concept:
- Design a “responsive logo” whith the ability to adapt to different brackets and formats inside and outside the food place: menu, promotional gears, signs, advertising supports on the slopes…
- The logo had to be fully adaptable to future new openings: The Burger Colladeta, The Burger Food Truck…
- In this work, I aimed to link the naming with the characteristics of winter and cold environment expressing it visually: hamburger + snowflake
