Motorcycle clubs whose culture inspires disruptive ways of life, are often labelled as rebels against the system. Beyond the west coast choppers and cinematographic savage topics, this project focuses on finding a digital product that enhances the riders’s gaps on the road.

What type of motorcycle groups can we find nowadays? What communication channels do the riders prefer for getting in touch? How are they linked to the technological facilities? How they usually plan their routes?

UX Tools: Market Environment Analysis, User Persona, Empathy Map, Proto Journey, The Lean Survey Canvas, Survey (Google Form), Personal Interviews, Job Stories, Affinity Map, Functionalities list, The Core Model