Senior UX/UI Designer
Collaborating with global teams, I work to create consistent user experiences across the store while accommodating the specific needs of each local market.
With a strong background in visual design, I specialize in high-fidelity prototyping and intuitive interfaces — combining aesthetic precision with strategic, user-centered thinking. I work closely with the design system team, iterating components and advocating for atomic design best practices.
Projects are often led from the ground up: uncovering user needs, identifying pain points, and leveraging benchmarking tools such as Baymard to establish a solid UX foundation.
I’m passionate about aligning business goals with user needs, boosting conversion without compromising usability. A/B testing is a key part of my process, helping me validate ideas, challenge assumptions, and continuously refine outcomes.
*For privacy reasons, no projects or conversion data are shown in this section.
Workflow
I approach design as a continuous, non-linear cycle of discovery, iteration, and impact — aligned with product thinking and built on collaboration:
Understand & Align
Define goals and context by aligning early with stakeholders to ensure a strong strategic foundation.
Research & Benchmarking
Collaborate with research teams to assess needs and gather insights through qualitative data and benchmarking (e.g., Baymard).
Co-creation & Ideation
Work cross-functionally to explore ideas through whiteboarding (Miro) and rapid prototyping (Figma), fostering shared ownership.
Design & Build
Develop scalable, component-based UI systems in close collaboration with developers, using tools like Jira, Confluence, and Storybook.
Test & Validate
Embed A/B testing and behavioral analysis throughout the process to validate decisions, challenge assumptions, and refine outcomes.
Reflect, Iterate & Scale
Continuously improve designs based on feedback and evolving needs, aiming for adaptable and scalable solutions.
🚀 Think Beyond & Stay Future-Ready
Embracing a proactive mindset and staying open to new perspectives is key to designing relevant and sustainable solutions. I keep up with the latest trends in e-commerce and technology, integrating AI into the design process to enhance decision-making, personalize experiences, and anticipate user needs. Designing with a future-ready approach means challenging the status quo, experimenting with emerging tools, and always being prepared for what’s next.
